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ChatGPT for SEO: An In-Depth Guide for Digital Marketers

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In the glitzy world of AI (where robots haven’t taken over … yet 🤖), ChatGPT is the new golden child for boosting your search engine optimization (SEO) efforts.

According to HubSpot 58% of SEO pros are now using AI to save time and supercharge everything from keyword research to content creation.

A Tidio survey found that 70% of people believe that ChatGPT will eventually take over Google as a primary search engine. 

Not on the ChatGPT bandwagon? Fear not!

Whether you’re a marketing maestro or just a newbie testing the AI waters, by the end of this article you’ll understand how to use ChatGPT for SEO. 

Understanding ChatGPT and Its Relevance in SEO

What is ChatGPT, anyway?

ChatGPT is a large language model-based conversational chat bot created by a company called OpenAI. Here’s how they describe it:

We’ve trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.

ChatGPT’s Role in SEO

As Moz founder Rand Fishkin once said, good SEO doesn’t get old, but keeping up with the changes? Yeah, that’s the tough part.

Enter ChatGPT. With ChatGPT and other AI tools, adapting to these changes becomes significantly easier and more efficient.

ChatGPT can help you make your content more SEO-friendly in less time, sniff out keywords, jazz up meta tags, and much more.

The Evolution of AI in Content Creation

Remember when writing was all about humans, caffeine, and late nights?

AI’s kinda crashing that party. 

But, before you throw your hands up in despair, it’s not taking our jobs. For those who learn how to use it properly, however, AI can and will make your life easier.

In the words of Paul Roetzer, founder of the Marketing Artificial Intelligence Institute:

AI is here to augment human intelligence, not replace it.

Harnessing ChatGPT for Various SEO Tactics

SEO Keyword Research and Optimization

Need narrower topics? ChatGPT’s got you.

Want some stellar keywords? Ask ChatGPT.

Want them naturally woven into your content without sounding like a broken record? Done.

Topic Identification

Let’s say you’re working in the fitness industry and want to create content around “workout routines.” You could ask ChatGPT:

Prompt: What are some specific topics related to “workout routines”?

The AI might generate a list including “workout routines for weight loss,” “home workout routines,” “workout routines for busy professionals,” etc. Each of these can potentially be a keyword or keyword phrase for your content.

Keyword Generation

Use ChatGPT to generate a diverse array of keywords with a prompt like this:

Prompt: Generate related keywords for the keyword phrase “workout routines for busy professionals.”

The AI might suggest keywords such as:

write seo prompts for chatgpt

Keyword Incorporation

Once you’ve identified keywords, ChatGPT can seamlessly integrate them into your content, maintaining its natural flow.

For instance, if your keyword is “workout routines for busy professionals,” you can prompt ChatGPT with:

Prompt: Write a 750-word blog post about the benefits of workout routines for busy professionals. Incorporate the keyword phrase “workout routines for busy professionals” and its variations throughout the post.

The AI could generate a piece of content that uses the keyword naturally, ensuring the content remains engaging and doesn’t feel stuffed.

Elevating User Experience (UX) with ChatGPT

ChatGPT can significantly elevate the user experience by:

Generating Engaging Content

With ChatGPT, you can create content that keeps users engaged longer.

For instance, if you’re writing about “the benefits of yoga,” you could prompt ChatGPT with:

Prompt: Create a compelling, engaging introduction for an article on the benefits of yoga.

You can also get more specific and often get better responses when writing prompts when ask the AI to “act like” an expert (a yoga teacher, SEO expert, etc.).

Here’s an example:

Prompt: Act like a yoga teacher and create a compelling introduction for an article on the benefits of yoga.

Here’s the response:

how to improve seo with chatgpt

The copy needs a little polishing but it’s a solid start.

Experiment with it and you’re sure to find some gems.

Personalizing Content

Want to switch from corporate jargon to millennial speak? ChatGPT is your go-to translator.

Or if you have an article about “How to start a small business,” you could prompt ChatGPT to:

Prompt: Rewrite this article for an audience of recent college graduates interested in entrepreneurship. [insert article content]

The AI will then adjust the content to be more relatable and useful for that particular demographic.

Again, the more information you feed ChatGPT, the more relevant your responses will be to your product/service/brand.

Improving Content Consistency

Maintaining a consistent tone across your content can enhance brand perception.

ChatGPT can easily do this for you. 

Suppose your brand has a friendly, conversational tone.

You could prompt ChatGPT with:

Prompt: Write a conclusion for a blog post about digital marketing trends, in a friendly and conversational tone

ChatGPT would then generate a conclusion that fits perfectly with your brand’s voice.

Optimizing Titles, Meta Tags and Descriptions with ChatGPT

Your titles, meta tags, and descriptions serve as the first impression for users and search engines alike, impacting click-through rates and rankings.

ChatGPT can be an excellent resource for generating these SEO elements. 

Optimize Title Tags with ChatGPT

Optimizing SEO title tags using ChatGPT is simple.

Here’s an example:

Prompt: Generate 10 SEO-friendly web page titles for an article about sustainable fashion.

Here are some options ChatGPT sends back: 

chatgpt optimize title tag

Optimize Meta Descriptions with ChatGPT

Here’s an example of how to craft meta descriptions with ChatGPT:

Prompt: Write 5 captivating meta description options for a blog post about vegan recipes. fashion.

The results: 

chatgpt optimize meta description

Optimize SEO Meta Tags with ChatGPT

Again, pretty straightforward here. Just ask the AI to generate meta tag suggestions and viola!

Prompt: Suggest some SEO meta tags for a website selling vintage furniture.

The results give you a great starting point for keywords to target with your content marketing: 

    1. “Vintage Furniture”
    2. “Antique Furniture Online”
    3. “Retro Furniture”
    4. “Buy Vintage Furniture”
    5. “Vintage Home Decor”
    6. “Vintage Furniture Store”
    7. “Antique Tables and Chairs”
    8. “Mid-Century Modern Furniture”
    9. “Rustic Vintage Furniture”
    10. “Sustainable Furniture”
    11. “Vintage Bedroom Furniture”
    12. “Quality Antique Furniture”
    13. “Vintage Living Room Furniture”
    14. “Art Deco Furniture”
    15. “Hand-Picked Vintage Furniture”
    16. “Unique Vintage Finds”
    17. “Classic Furniture Designs”
    18. “Vintage Furniture Sale”
    19. “Affordable Vintage Furniture”
    20. “Vintage Style Home Accents”

The Role of ChatGPT in Local SEO

With ChatGPT, you can also create location-specific content.

For example, you could ask ChatGPT:

Prompt: Generate a paragraph about the benefits of our landscaping services in Miami.


Prompt: Suggest local SEO keywords for a bakery in Austin, Texas.

The Impact of ChatGPT on Multilingual SEO

With the global nature of the interwebs, multilingual SEO has become a necessity for businesses targeting audiences in different geographical regions. ChatGPT can be an invaluable tool here.

For example, if you want to create Spanish content, you might ask, “Translate this blog post about organic farming into Spanish,” and ChatGPT will provide a translated version, maintaining the original tone and context.

For multilingual keyword suggestions, try a prompt like:

Prompt: Suggest French keywords for a travel agency focusing on luxury European tours.

This might generate keywords such as “agence de voyage de luxe,” “voyages de luxe en Europe,” and more.

As marketing author Andy Crestodina says:

Where there are more languages, there are more opportunities. ChatGPT helps businesses seize these opportunities to tap into new markets.

ChatGPT and Voice Search SEO

Want to optimize your content for voice search SEO? 

Try a prompt like:

Prompt: Convert this list of workout tips into a conversational format for voice search optimization. [insert list]

ChatGPT would generate a text that is much more engaging and natural-sounding, ideal for voice search.

Using ChatGPT for SEO Audits and Reports

SEO audits and reports help you evaluate the effectiveness of your SEO strategy and identify areas for improvement.

Here are a few examples of how to use ChatGPT for better SEO audits and reporting:

Content Relevancy Checks

Evaluating how relevant your content is to a specific keyword is key. With ChatGPT, you could do so by using a prompt like:

Prompt: Evaluate the relevance of this article to the keyword “gourmet coffee recipes”. [insert article copy]

The AI can analyze your content and provide feedback on whether it’s staying on topic and using the keyword appropriately.

Keyword Usage Analysis

Ensuring that your content includes the right balance of keyword usage is another important aspect of SEO.

To check for keyword stuffing, you could prompt ChatGPT with something like:

Prompt: Check this blog post for keyword stuffing with the term “digital marketing tips”.

ChatGPT can then offer insights into whether your keyword has been used naturally and optimally.

On-Page SEO Checks

On-page SEO elements such as internal and external links, image alt tags, and URL structure are also important. Here’s an example of how to use ChatGPT to improve them:

Prompt: Evaluate the on-page SEO elements in this guide about vegan nutrition could provide you with feedback on these critical factors.

Creating SEO Reports 

Regular SEO reporting is important for analyzing progress, identifying areas of improvement, and planning future actions for your brand or biz. 

ChatGPT can streamline this process, especially when it comes to analyzing and reporting on content performance.

For instance, you could use a prompt like:

Prompt: Analyze the performance of this blog post on “AI in education” based on these analytics data. [insert data]

ChatGPT would assess the data and provide insights on how well the content is performing from an SEO perspective.

To create an SEO report, you could ask ChatGPT:

Prompt: Create a summary report of our SEO performance for the last quarter [insert relevant data].

It could then generate an easy-to-understand report, highlighting key metrics and insights.

How to Use ChatGPT for Long-Tail Keyword Optimization

To find long tail KWs for your product or service, ask ChatGPT something like:

Prompt: Can you suggest long-tail keywords for a blog about indoor gardening?

The AI offers suggestions such as:

use chatgpt for long tail keyword research

To integrate these keywords into an article or blog post, you could prompt:

Prompt: Could you write two paragraphs about indoor gardening using the long-tail keywords “beginner’s guide to indoor gardening” and “best indoor plants for clean air”? 

Here are the results: 

how to use chatgpt for long tail keyword content

ChatGPT for Competitor Analysis

Feed ChatGPT a competitor’s blog post and ask:

Prompt: What topics are covered in this blog post that we haven’t addressed in our own content?

ChatGPT’s analysis can yield a list of fresh content ideas.

Alternatively, you could instruct ChatGPT to:

Prompt: Create an article outline for a piece on sustainable fashion that stands out from our competitors.

ChatGPT for Backlink Strategy

ChatGPT can aid in creating content that is more likely to earn those all-important (for now) backlinks.

For instance, you might ask ChatGPT:

Prompt: Could you write an engaging and informative introduction for an article about the future of AI in healthcare?

A compelling introduction can capture readers’ interest and enhance the potential of securing backlinks.

Additionally, for outreach emails to prospective backlink sources, you can prompt ChatGPT with:

Prompt: Could you draft an email to a technology blogger asking them to link to our latest AI report?”

The AI can then craft a courteous, persuasive email that could result in a new backlink.


And there we have it—an in-depth exploration of how ChatGPT can power your SEO strategy. From keyword research to SEO audits, from local to voice search SEO, and from competitor analysis to SEO reports, AI is reshaping the SEO landscape and is ready to be your next SEO partner.

In the wise words of marketing guru Seth Godin,

Marketing is no longer about the stuff that you make, but about the stories you tell.

With ChatGPT, not only can you tell captivating stories, but you can also ensure that these stories reach your audience, thanks to enhanced SEO capabilities.

ChatGPT is helping marketers who know how to use it to save time, money, and wasted effort. Are you ready to unleash the power of ChatGPT for your SEO?

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