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How to Write Better ChatGPT Prompts for More Efficient Marketing

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If you’re using ChatGPT for marketing purposes, how you write your prompts makes all the difference. 

While ChatGPT is an incredible tool that can enhance human capabilities, it’s the human prompts that give it purpose and direction.

In this guide, you’ll learn how to craft more effective ChatGPT prompts for marketing, so you can get more out of your marketing dollars.

Let’s jump right in … 

Why Use ChatGPT and Other AI Tools for Marketing and Advertising?

Well, let’s start here: a 2022 Gartner report predicted that companies who used AI would see at least 25% growth, on average, compared to those that did not. If that doesn’t convince you, here are four reasons you should be using AI now: 

  1. Cost-effectiveness: Swap your big-budget marketing teams for AI and stop running on the same advertising hamster wheel as everyone else.  
  2. Time-saving: Get marketing done within minutes that otherwise might take hours. 
  3. Versatility: Use it for a range of tasks, from sassy emails to influencer tweets.
  4. Consistency: Maintain your brand voice and consistency across all platforms and content types.

How to Write Good ChatGPT Marketing Prompts: The Basics

Using ChatGPT is like wielding a lightsaber; gotta know the tricks!

A stellar prompt has:

    • The type of content required. Don’t want AI writing a romantic ballad for your product launch, right?

    • The tone of voice to be used. Angry? Excited? Sunday morning lazy?

    • Relevant details or context.  

Now that you understand the basics, let’s delve into some specific strategies for crafting effective prompts.

Be Specific and Detailed

Tell AI exactly what you want. It’s not a mind-reader (yet).

Here’s an example: 

Prompt: Write a blog post about the impact of AI on marketing, starting with an introduction to AI, discussing its role in marketing, and concluding with future predictions. Maintain a professional tone.

ChatGPT will then provide a complete 500-word blog post that looks something like this: 

how to write chatgpt prompts for blog post content

Experiment and Iterate

ChatGPT learns from feedback. The more information you feed or “teach” ChatGPT, the better results you will get.

Here’s an example: 

Prompt: Let’s improve this blog post. First, expand it to 800 words. Also, provide more statistics and data. Finally, act like a marketing expert and ensure it’s written in the AIDA format to maximize read time.

ChatGPT then continues to iterate the response based on your prompts. Here’s the intro to the updated version:  

how to write chatgpt marketing prompts

Apply Constraints

AI expert Allie Miller recommends using constraint prompts to get better responses. Here are two ways you can start doing this: 

  1. Prompt ChatGPT with the style you’d like. For example:
    • “Make this blog post more persuasive: [insert content]”
    • “Describe the writing style of my article: [insert article]” 
    • “Make this paragraph more evidence-based [insert content]”
  2. Input multiple prompts. Example: 
Type of Prompt Prompt Given ChatGPT’s Response
Unspecific Can you suggest some weekend activities? 1. Reading a book.
2. Going for a walk.
3. Trying a new hobby.
Specific with Multiple Constraints Can you suggest some weekend activities for someone who enjoys photography, has two young kids, and lives near the beach? 1. Organize a beach scavenger hunt with the kids where they can find and photograph unique shells, driftwood, or creatures.
2. Visit a nearby coastal viewpoint during sunset and capture family portraits with the beautiful sky as a backdrop.
3. Create a DIY beach-themed photo booth at home using props and capture fun memories with the kids.

Use Special Symbols

When you are summarizing or extracting information from text, you will often need to enter large paragraphs of text, or even multiple paragraphs of text.

Here’s a trick that can help you improve the accuracy of AI feedback:

  • Use triple backticks (”’) to separate instructions from text.
  • You can use other special characters like (*), (/), (;), (#), (“`), etc.

Use special symbols to separate instructions from text,  improve the accuracy of AI feedback, and get better results.

 

Use Templates

Why reinvent the wheel when you can use what has already worked for others? Use our free ChatGPT and AI templates!

Examples of ChatGPT Prompts for Marketing

Let’s look at some examples of ChatGPT prompts for different marketing areas. 

For each discipline, we’ll show you a strong prompt and an average prompt for comparison so you can start to get a feel for how to write better marketing prompts for ChatGPT.

SEO Prompts

With ChatGPT, you can generate keyword suggestions, SEO-friendly headlines, meta descriptions, plots for world domination, and more.

Here’s an example of an average vs. a good prompt:

Average Prompt: “Generate 10 SEO keyword suggestions for a blog post about sustainable fashion.”

Better Prompt: Generate 10 SEO long-tail keyword suggestions for a blog post about sustainable fashion, focusing on the ethical sourcing and the environmental impact.

The better prompt not only asks for keyword suggestions but also provides key areas to focus on. This results in more precise and potentially high-performing keywords.

Social Media Prompts

Need snazzy captions or other content for social media? Here’s how you can take your prompts from average to great: 

Average Prompt: “Create a witty and engaging Instagram caption for a photo of our new eco-friendly backpack.”

Better Prompt: Create a witty and engaging Instagram caption for a photo of our new eco-friendly backpack, highlighting its unique features such as recyclable material, spaciousness, and stylish design.

The better prompt specifies the unique features to be highlighted. This leads to a more compelling and informative caption that underscores the product’s value proposition. Make sense? 

Email Marketing Prompts

Emails are a direct line to your customers, so please lead with something better than “Dear Customer.”

ChatGPT can help you write winning promotional emails, follow-up emails, newsletters, and more. Here’s an example: 

Average Prompt: “Write a follow-up email to customers who abandoned their shopping cart on our website, offering a 15% discount if they complete their purchase within the next 48 hours.”

Better Prompt: Write a friendly and persuasive follow-up email to customers who abandoned their shopping cart on our website, offering a 20% discount if they complete their purchase within the next 48 hours. Mention our hassle-free returns policy and top-rated customer service. [describe your product or service here]

The better prompt includes extra instructions to mention additional benefits such as the returns policy and customer service, making the email more compelling and increasing the likelihood of conversion.

It also provides ChatGPT with an overview of your product or service, allowing the AI to generate better responses for you. 

Content Writing / Copywriting Prompts

Content writing used to be time-consuming, but with ChatGPT, you can easily improve your content marketing efforts in 5-10x less time. It can draft articles, blog posts, product descriptions, and more.

And don’t just ask for words. Demand a Shakespearean drama about your all-natural soap bar!

Average Prompt: “Draft a blog article about the benefits of our all-natural skincare products.” 

Better Prompt: Act like an eco-warrior and draft an informative article about the benefits of our all-natural skincare range, aiming to educate consumers about the importance of clean beauty products. Here’s more information about our target audience [insert demographics, psychographics, etc.].

The better prompt provides a clear structure for the article and emphasizes the persuasive tone in the voice of the target audience, which will in most cases make the piece more compelling to readers. Edit it until you have the voice and tone your customer speaks in!

Search Engine Marketing (SEM) Prompts

By integrating ChatGPT into your SEM efforts, you can optimize ad copy, strategy, keyword planning, and more.

Average Prompt: “Write a Google Ads copy for our new shoes.”

Better Prompt: Generate a concise, compelling Google Ads copy for our new sustainable sneakers, highlighting the product’s eco-friendliness, comfort, and free shipping.

In the better prompt, specific details about the product and the desired highlights for the ad copy are provided, leading to a more targeted and enticing ad text.

Affiliate Marketing Prompts

ChatGPT can be used to develop snazzy content for affiliate marketers, aimed at promoting your product while also providing value to the affiliate’s audience.

Average Prompt: “Write a blog post for our skincare product.”

Better Prompt: Create an engaging blog post outline for affiliate marketers promoting our organic skincare range. The outline should include an introduction to our brand, an overview of our skincare line, benefits of each product, and how to use them.

The second prompt gives clear guidance on the structure of the content and the information to be included, which will result in a more comprehensive and informative piece for affiliate marketers.

Competitor Research Prompts

ChatGPT can also help you spy on analyze your competition, generating reports or offering insights based on provided data.

Average Prompt: “Write a report based on the competition data.”

Better Prompt: Based on the competitor data provided, write a detailed analysis comparing our prices, products, and customer services, and suggest strategies to gain a competitive advantage.

In the second prompt, you’re instructing the AI to perform specific analyses and provide actionable insights, rather than simply summarizing the data.

Understanding how to craft your prompts for ChatGPT is key to leveraging its full potential.

By providing clear, specific instructions, you’ll receive the high-quality output that will help become the AI superhero of your marketing team.

Harnessing ChatGPT for Your Marketing Success

Crafting a ChatGPT prompt is an art. And maybe, just maybe, it can help your marketing not suck!

Ready to take AI out for a spin? 

Remember, the keys are specificity, experimentation, and constant learning. As you become familiar with ChatGPT, you’ll discover the true power of AI in transforming your marketing strategy.

 

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